Spavings: Being mindful of marketing traps

The more you spend, the more you save… Really?

Commonsensologists hard at work at the No-Duh Labs in Sweden.

We’ve all seen the ads. “The more you spend, the more you save!”

Believe it or not, mathmagicians have recently challenged the validity of this claim, suggesting that, in most cases, the more you spend… the more you spend.

In fact, a study conducted by leading Commonsensologists in Sweden concludes that spending more money rarely, if ever, improves a person’s savings account. Mind-blowing, I know.

Beware the notion of spavings and other marketing head games that help you rationalize spending money on crap you don’t need. The first question should always be “do I need this?” not “is this a good deal?”

Of course, this raises another question about our definitions of needs and wants, but that’s another post for another day.

What do you think? Are you a sucker for spavings? What marketing cliches make you chuckle or cringe?



Funny stories. Good advice. Check out my books, “Simple(ton) Living: Lessons in balance from life’s absurd moments.” and “Balancing Priorities and Prioritizing Balance”. Click here to learn more and to purchase a copy.

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